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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Design offer components
   • Determine what will be supplied in direct response offer in conjunction with team members
   • Determine what respondent must supply or do in response to offer
   • Select and document appropriate types of offer to be made to customers
2. Test direct response offers
   • Provide customers with a range of direct response offer options
   • Provide vehicles for customers to provide feedback on direct response offer options
   • Analyse customer responses to test offers and follow up if appropriate
   • Modify products or services being offered based on provided customer feedback
   • Ensure offer option selected matches organisational marketing objectives and solves marketing problems
   • Match supporting material requirements to type of direct marketing sale
3. Select offer pricing structure
   • Evaluate factors affecting pricing to determine normal or average selling price of offer
   • Determine shortterm pricing strategies
   • Select payment term options
4. Determine and design required customer service levels
   • Design process ensuring accepted offers are fulfilled promptly
   • Develop procedures to ensure prompt answers to queries and complaints regarding product or service
   • Ensure access to instant, accurate information on status of delivery of products or services and customer accounts, including afterhours, to provide enhanced customer service